NEW YORK (AdAge.com) — Marketing for Altoids and Life Savers is curiously weak. That’s the startling admission from Wrigley’s CEO, who told investors that ad efforts for the two brands were under-marketed when they were owned by Kraft Foods and haven’t been a lot better since Wm. Wrigley Jr. Co. purchased them for $1.5 billion [...]
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NEW YORK (AdAge.com) — Marketing for Altoids and Life Savers is curiously weak. That was the startling admission from Wrigley’s CEO, who told investors ad efforts for the two brands were under-marketed when they were owned by Kraft Foods and have not been much better since Wm. Wrigley Jr. Co. purchased them for $1.5 billion last year.
‘Limited’ support
Bill [...]
Categories: Advertising Promotions, Go News
