Archive for the ‘Go News’ Category

So You Want to Become Our Link Partner

One of the main reasons we are going through all the seemingly tedious trouble of developing a link directory is to help improve your web site’s ranking.

Go design group.com has learned through trial and error what to look for when considering a link partner.

What we look for before considering a site for link exchange:

In most all cases relevancy counts
We accept most links that are related to our site(s). We are an advertising design and web design agency, so it only stands to reason that we look for and will link with sites that have related content.

<title> TAG
If your link directory has several categories each page should have its own unique title describing the page. Rule of thumb here again is relevance counts. As an example, we normally do not exchange links with sites that have a <title> of “links,” “untitled,” or titles that are the same on all link directory categories pages.

An example of a good <title> for a page that is targeting illustrators:
<title> Illustration and Design Directory, Product Illustration Directory, Link Directory for Illustration</title>

<META> TAG
Your meta tag should include at the very least:
<meta name=”description” content=” your description here”>
<meta name=”keywords” content=” your description here”>

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Popularity: 100% [?]

Have a Web Site? Exchange Links With Our Sites

Need a place to park your site’s text link? Visit our sites below…

URL: http://www.godesigngroup.com
TITLE: Advertising Design, Web Design and Creative Marketing NJ
DESCRIPTION: As a new and unique one-stop NJ advertising and web design agency, we provide the experience needed to creatively expand your business.

URL: http://www.mastersofthearts.com
TITLE: creative talented artists, online art gallery
DESCRIPTION: We are dedicated to promoting talented and creative artists.

URL: http://www.onlineartistsnetwork.com
TITLE: online artists network, online art gallery
DESCRIPTION: An online creative community dedicated to promoting artists of all types.

URL: http://www.gopickapixel.com
TITLE: Go pick a pixel.com – affordable web advertising
DESCRIPTION: Something so small can make a big difference for your business. This is a new, effective, easy, and affordable way to market and advertise your web business. The bottom line is we can drive traffic to your site.

URL: http://www.goshopnj.com
Title: Go Shop NJ, Creative Online Store
Discription: Your total solution to shopping online, selling your products, or starting your very own e-commerce Go Shop NJ franchise.

URL: http://www.gocoolcars.com
Title: Cool Cars, Vintage Cars, Car Enthusiasts, Muscle Cars
DESCRIPTION: Love cars? Well this site is all about the the passion and enthusiasm we all have when seeing a unique, one-of-a-kind, or muscle car roll by.

You can Automate the Process:

Go Design Group link Directory

masters of the arts link directory

go shop nj link directory

go cool cars link directory

Popularity: 100% [?]

SITE FOR SALE – A Business Opportunity

Online Artists Network.com is for sale!
What is included in the sale:
You take ownership of the domain name.
You take ownership of the hosting.
You own coding and back end scripting on all flat template files.

Second Party Features:
Fully operational message board.
Fully automated ad management system to deliver paid advertisement.
Fully automated link exchange/directory (site branded). This link exchange system comes with plenty of administrative and SEO tools.
Branded to site message board.
Shopping cart.
Cafe Press – product point of sales.

Stats and Figures as of 06/14/2006:
Home page – Google ranking (PR4).
Key word search in Google: online artists network Results – 1 page, number 1 position out of 134,000,000. This positioning has been held for the last year. Also, number 1 positioning at Yahoo.com, MSN.com, Ask.com, Lycos.com, AOL.com, dogpile.com, altavista.com, metacrawler.com, mamma.com ,and alltheweb.com. Other key words the yield first page results online artists gallery, and artists network.
Average page views - 50,549 per month
Total indexed pages in Google - 337
Total inbound links - 725

place a bid | current bit

Popularity: 1% [?]

Wrigley CEO Cites Marketing Problems With Altoids, Life Savers

NEW YORK (AdAge.com) — Marketing for Altoids and Life Savers is curiously weak. That was the startling admission from Wrigley’s CEO, who told investors ad efforts for the two brands were under-marketed when they were owned by Kraft Foods and have not been much better since Wm. Wrigley Jr. Co. purchased them for $1.5 billion last year.

‘Limited’ support
Bill Wrigley Jr., the mastermind behind the deal, blindsided analysts at the company’s annual meeting last week when he said the brands, along with Creme Savers, had received “limited marketing and innovation support” and will require more significant investment than previously thought — at the expense of earnings — in order to grow.

“When [Wrigley] bought the business, they saw a certain level of distribution and thought they could maintain it without extra marketing spending, but that distribution continued to deteriorate,” said Credit Suisse analyst Rob Moskow.

Although measured-media spending on the brands rose in 2005 to a total of $50 million, up from $33 million in 2004, those efforts were still dubbed “quite weak” by Lehman Bros. analyst Andrew Lazar. Lazar surmised that Wrigley “was hesitant to invest aggressively behind these brands until it had a better sense of the innovation pipeline and had its own merchandising programs.” But he said the aftermath of Kraft’s underinvestment, coupled with the disruption of the transition to Wrigley’s ownership, resulted in disastrous sales declines.

wrigley041306.jpg CEO Bill Wrigley Jr. said Altoids and Life Savers will require
more of an investment in marketing than previously thought.
—————————————-

Altoids sales fall 17%
Lazar’s analysis of ACNielsen data shows Altoids sales fell 17% since Wrigley’s ownership, while Life Savers dropped 8%, and Creme Savers plunged 33%.

Moskow predicted Wrigley will have to add at least $10 million in spending to the trio, whose annual sales total are roughly $400 million.

Since the June acquisition, ads for the three brands are all remnants of Kraft’s efforts, but much is said to be “in progress” from Altoids agency Leo Burnett, Chicago, and Energy BBDO, Chicago, which works on Life Savers and Creme Savers.

Adding brand support
According to spokeswoman Jessica Schiller, “We are adding brand support at more significant levels to regain awareness and the presence of these brands.” Building the innovation pipeline will also be crucial.

Analysts were clearly surprised by the near-term hit to earnings as a result of unexpected marketing costs, but the prognosis is good. Wrigley’s “strategy of spending to grow the brands will work in the long run, but it is going to be a little painful in 2006,” said Moskow.

Popularity: 1% [?]

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